AWID Community Launch
Client
AWID
Year
2022
AWID is an international feminist membership and movement support organization committed to achieving gender equality, sustainable development and women's human rights. Its a U.S.-based association focused on promoting dialogue on women in development issues among academics, policy makers and development professionals.
The brief of this project was to develop a social media look and feel for the launch of the AWID Community
Brief for visual imagery
- Fierce, feminist, beautiful imagery
- Inspired by feminist zine culture where content is
co-created, has different elements,
bold design, layers
A moodboard was created to get a feel of the design and to source inspiration from
The audience
- AWID Members (Feminists from around the world who are members of AWID)
- People who follow AWID on social media but might not be members yet
The “ask”:
- Join the AWID Community platform
- Attend our launch party
From the moodboard these two thumbnails roughly placed to get a sense of the event poster. One was inspired by collage and risograph colour gradients, the other was illustration based.
The client wanted to go ahead with the illustration based poster. More details were added along with hands expressing joy, strength and happiness. Portraits in side profile were added depicting women from different ethnicities and identities. The table consisted of the event calendar where each day was colour coded in a way that laid the base for the background for other promotional material meant for those days.
Translated into Malayalam and Tamil scripts
Some extra elements were added long with the assets from the poster for promoting individual events to be published on instagram and twitter
