Havells Studio
Client
In collaboration with Cocktail Art Co.
Year
2022
Havells Studio is a new product launch by Havells India Limited. Its an Indian multinational electrical equipment company, based in Noida. These gifs depicting the benifits of an air purifier were made for advertising and publicizing primarily in the social media pages. These videos were directed by the team at Coctail Art Co., a mumbai based Ad agency where these illustrations were designed and composited and were given to animate its many elements evoking a sense of calm, serene and purity.
These scenarios were initially designed to be made in full HD which were then later cropped to fit the social media formats. Slow and soft wavy movements were given to the foliage with contrasting movements for the creatures to layer up on top of the atmospheric base.
